EFPIA have just published the updated code of practice for promotion of medicines on their website.
EFPIA have also published a new code of ethics for relationships between the pharma industry and patient associations.
Check out www.efpia.org – the front page has 2 news items about the updates and new codes.
What does it mean for Medical Information? Only you will know as it depends on your operations and collaborations with patient associations. The code doesn’t cover answering enquiries as that is not promotion. Take a look through the new codes and check out the press releases from EFPIA as they summarise the key areas (and contain the links to the codes).
The code will be enforced on 1st July 2008. Want to know more? Drop me an Email – Sharon Leighton