Sharon

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10 Top Trends in Visual Communications for 2018

As Ninja communicators, MedInfo people need to constantly up their game!

How compelling are your PowerPoint presentations? Can you confidently and tasteful include photos, videos and other media like infographics?

 

Learn from the experts, so here’s 10 top trends for 2018. For some time I’ve been using:

#5 Video
#6 Motion graphics
#9 Bold colours

 

And we also love infographics, which would be my #11 top tip.

 

So what will you adopt in 2018?

How about #2 using real people?
Call To Action

Can you take great photos of your team in action?
Do you know where to get copyright free photos for your communication […]

5 takeaways from DIA Med Info EU Conference, November 2017

Well that was fun! Last week was the 11th DIA Medical Information & Communications, Europe conference in sunny Barcelona, Spain.

 

But, of course, we all spent most of our time in subterranean conference rooms, made more bearable by the interesting and inspiring conference program.

 

My notes ran to a 26-page document and there’s no way you have time to read that!

 

So here’s my 5 key takeaways from the conference, in case you missed it.

 

#1 Insights

 

One of the hot topics is Customer Insights, plus, of course, Customer Experience.

 

Hear about the highlights on insights in the 1 minute video below

 

 

#2 Infographics

Infographics are mainstream […]

By |November 21st, 2017|Events|0 Comments|

It’s here!

It’s here!

The second edition of the Global Regulatory Framework for Medical Information in the Pharmaceutical Industry is now being printed.

 

What’s New?

 

We have 2 additional contributors in Anne Turnbull and Erin Gentry, along with Carl Hornfelt and George van Baelen.

There’s new content and all the links were checked and fixed.
New Asia Pacific Region including regulations or codes for Australia, China, India, Japan, New Zealand
10 new countries added to the Europe section
Updated content on Off-Label information provision in Europe and US
Worked example of how regulations apply to the process of providing medicines information to HCPs or […]

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    7 Reasons to go to the 2017 EU DIA Medical Information Conference

7 Reasons to go to the 2017 EU DIA Medical Information Conference

Innovate or die. You cannot fail to be aware of rapid advances and emergence of contact center technology, Artificial Intelligence and bots, knowledge decays and better ways of working emerge. Yet when you look at our consumer experience in the real world, what we offer our MedInfo customers is positively archaic. So how do you keep up with new developments in the global world of Medical Information?

I’m lucky. I’ve got years of experience in MI, often working in cutting edge areas or exciting, confidential projects with major pharma companies or vendors. I have time & the energy to read, explore […]

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    Compliance Update – DIA US Medical Affairs & Scientific Communications 2016

Compliance Update – DIA US Medical Affairs & Scientific Communications 2016

So what’s happening with the compliance landscape in the US?
Every year at the DIA US Med Comms conference, Monica Kwarcinski, Purdue Pharma, and Mark DeWyngaert, Huron Consulting Group, run a half day tutorial on compliance.  Inevitably they focus on the US regulatory space but, as we all know, compliance is not an topic bound by borders! For me, it’s a great refresher and a chance to see what I might have missed over the last year since I was at the last DIA US conference.

 
So what’s new that you really need to know about?
The hot topics are:

Ongoing First Amendment […]

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    What information can we responsibly give patients? The EPAR revisited

What information can we responsibly give patients? The EPAR revisited

At the recent DIA European Medical Information & Communications conference, Dr Juan García-Burgos, Head of Medical & Health Information Communication at the European Medicines Agency (EMA) shared the experience of providing medicines information from a regulator.  It’s the 20th birthday of the EMA and the range of sources available to many patients has never been greater.  Over those two decades we’ve witnessed the massive impact of the evolution of the internet so now patients can easily find and share information online. For example they can:

Readily find information on their diseases, tailored to their level of understanding
Access detailed information on their medicines […]

DIA Conference 2015 – On the Sofa, Day Two

I’m at the 9th Annual European Medical Information and Communications Conference & Exhibition in London.

 

Here we are at the end of Day Two with our key takeaways from the day and then we interview Kristina Bundra about her poster on the analysis of medical information response structure.

 

By |November 16th, 2015|Events|1 Comment|

DIA Conference 2015 – On the Sofa, Day One

I’m at the 9th Annual European Medical Information and Communications Conference & Exhibition in London.

 

Here we are at the end of Day One with our key takeaways from the day and with some of the other delegates.

 

By |November 11th, 2015|Events|0 Comments|
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    Webinar Replay – The Global Regulatory Framework for Medical Information

Webinar Replay – The Global Regulatory Framework for Medical Information

If you weren’t able to make our webinar on 15th May, or you’d like to view it again then you can watch the replay by clicking here

 

https://www.sharonleighton.co.uk/webinar-150515/

 

If you’ve seen this presentation, and you’ve not yet secured your access to the online resource, then you should act soon.

 

Get access to The Global Regulatory Framework for Medical Information online resource here

 

The deadline to purchase your subscription and also receive a FREE Inspection Readiness Checklist is 5pm on 30th May 2015. I’ve developed this checklist over the last 10 years and it can be used to help meet your regulatory and legal […]

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    Free Webinar – The Global Regulatory Framework for Medical Information

Free Webinar – The Global Regulatory Framework for Medical Information

How confident are you that you really know the Global Regulatory Framework?

 

Regulations shape Medical Information practice but they vary by country and frequently change.

 

Are you optimising your operations, expanding your country responsibilities or just need to keep current?  Ignorance is not bliss – it can be very expensive if maintaining regulatory compliance is critical!

 

On Friday 15th May at 16.00 CET | 15.00 UK | 10.00 EST, I will be hosting a free one-hour webinar “The Global Regulatory Framework for Medical Information”.

 

If you need to know the regulatory and legal framework for medical information provision worldwide and how it affects […]

By |May 1st, 2015|Events|1 Comment|