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Globalisation in Medical Communications. DIA US Med Comms 2009
19 03 2009
Globalisation (or at least regionalisation) of medical information departments is a growing trend in the pharmaceutical industry. Drivers, challenges, organisational models and critical success factors making it all possible are described, based on the experiences of the 3 speakers, Dan Kates, Gilead; Tom Gesell, Novartis and Sharon Leighton. From the Globalization session at the recent DIA US Med Comms workshop.
