News Articles Grouped by Tag
Tweeting what you do & prove your value?
15 10 2010
If we tweeted every customer enquiry for 24 hours from a medical information department, like Greater Manchester Police did, what would it look like? Would it help prove our value? Reveal the depth and complexity of our work? Raise the profile of the pharmaceutical industry? In 24 hours, the police gained…
Just what is our role in healthcare conversations on social media? PIPA debates pharma role.
02 07 2010
So where does Medical Information fit into the explosive world of social media? What should you be doing right now? What’s safe? Before the PIPA debate on patient care enhancement by social media (or not!), here’s some of my views.
DIA Med Comms US Workshop 2010. My top topics.
14 03 2010
Find out what topics I’ve chosen to blog about from the 2010 DIA Med Comms workshop. Held in beautiful Phoenix, Arizona (anywhere with heat and sun looks good to a frozen European), the 3 day programme includes talks on social media, the death of the Medical Letter, contact centers (from Turmoil to Triumph), globalisation in practice, quality/compliance and Medical Science Liaisons. And that’s just some of the great programme!
FDA public hearing on social media and internet - step up to the plate Med Info!
14 11 2009
How can pharmaceutical companies engage with doctors or patients in an ethical, responsible and compliant way using the Internet and Social Media (Facebook, Twitter, Sermo, websites etc)? For 2 days, the FDA heard representations from all the key stakeholders. But what does it mean for Medical Information folks? They even got a mention in the final presentation by Freda Lewis-Hall, Chief Medical Officer at Pfizer.
