News Articles Grouped by Tag
DIA Med Comms US Workshop 2010. My top topics.
14 03 2010
Find out what topics I’ve chosen to blog about from the 2010 DIA Med Comms workshop. Held in beautiful Phoenix, Arizona (anywhere with heat and sun looks good to a frozen European), the 3 day programme includes talks on social media, the death of the Medical Letter, contact centers (from Turmoil to Triumph), globalisation in practice, quality/compliance and Medical Science Liaisons. And that’s just some of the great programme!
Globalisation in Medical Communications. DIA US Med Comms 2009
19 03 2009
Globalisation (or at least regionalisation) of medical information departments is a growing trend in the pharmaceutical industry. Drivers, challenges, organisational models and critical success factors making it all possible are described, based on the experiences of the 3 speakers, Dan Kates, Gilead; Tom Gesell, Novartis and Sharon Leighton. From the Globalization session at the recent DIA US Med Comms workshop.
Medical Communications over the years. DIA US Med Comms 2009
19 03 2009
Chuck Depew, gsk, reflected on how medical information has changed over the past 20 years that the DIA US Medical Communications workshop has been running. The hot topics seem to be the same: comparing service dimensions and solving management problems, legal and regulatory issues, how technology can be a tool and career advancement in medical communications. However more recent challenges include Medical Science Liaisons – friend or foe, globalisation, e-everything and scientific publications.
Web 2.0. How to reach the doctors that reps can’t reach; Sermo.com
05 03 2009
How can Web 2.0 be used in our interactions with physicians and patients? How Sermo.com could deliver new customers, channels and great insights to our products and customer needs. Plus an overview on Web 2.0 by Andrew Smith, Registrat.
Medical Communications in the US - DIA 09
02 03 2009
An overview of the programme from the DIA Medical Communications 20th Annual Workshop from Hilton Head Island, South Carolina. March 2009
