News Articles Grouped by Tag
How to "nudge" your customers to report more AEs. PIPA 09
10 07 2009
The winner of the PIPA Information Impact awards, Rayna Malde and Stuart Mudunkotuwe, AstraZeneca, has some great ideas of how to encourage doctors to return more adverse events forms to prevent under-reporting. Appeal to their professionalism, be quick to send forms and be polite were just some of the messages from Rayna.
Is English language material really acceptable to non-UK European HCPs?
26 11 2008
How acceptable is material written in English for European healthcare professionals outside of the UK and Ireland? Sabine Lischka-Wittmann, LillyGmbH, researched the question for German customers. There were some suprises… Form the DIA Medical Information & Communications conference Ljubljana 2008
