News Articles Grouped by Tag
How to "nudge" your customers to report more AEs. PIPA 09
10 07 2009
The winner of the PIPA Information Impact awards, Rayna Malde and Stuart Mudunkotuwe, AstraZeneca, has some great ideas of how to encourage doctors to return more adverse events forms to prevent under-reporting. Appeal to their professionalism, be quick to send forms and be polite were just some of the messages from Rayna.
Web 2.0. How to reach the doctors that reps can’t reach; Sermo.com
05 03 2009
How can Web 2.0 be used in our interactions with physicians and patients? How Sermo.com could deliver new customers, channels and great insights to our products and customer needs. Plus an overview on Web 2.0 by Andrew Smith, Registrat.
