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How to "nudge" your customers to report more AEs. PIPA 09
10 07 2009
The winner of the PIPA Information Impact awards, Rayna Malde and Stuart Mudunkotuwe, AstraZeneca, has some great ideas of how to encourage doctors to return more adverse events forms to prevent under-reporting. Appeal to their professionalism, be quick to send forms and be polite were just some of the messages from Rayna.
